Less than a year after launching their own record label and only months since their reality TV show went on air, high-flying Kenyan boy Band Sauti Sol does not look like its slowing down anytime soon.
The multi-award winning quartet has now added a new feather in their cap in the name of PaceSol; their very own brand of earpods.
The product – born out of a partnership Sauti Sol, Sol Generation Records Limited and Keep Pace Africa Limited – was tuned by the lads themselves to deliver unrivaled sound quality, package in comfortable, easy to wear, water resistant, Bluetooth buds, which are trendy, durable and affordable.
“We wanted to create a product that sums us up as a group, part lifestyle, part active wear and part musical excellence,” said Sauti Sol band member Bien.
Chimano reiterated the statement saying: “PaceSol is a product you can use anywhere and look good, and not compromise on your listening experience.”
PaceSol, according to a press release, has been touted as only the first in a range of many future products set to come from the partnership and which will focus on unique but affordable tech products into the region.
“This partnership is a celebration of what African brands can achieve through collaboration. Coupling Sauti Sol and Sol Generation’s mantra of D.O.P.E (Discipline, Order, Passion and Excellence) and Keep Your Own Pace of Pace, the purpose of the product is to inspire Africans to make their moves in dope way while powered by our music, enjoyed through our product,” read the statement.
“Pace is pursuing more sustainable partnerships rather than promotional campaigns. To that end, we want our partners to participate in the creative and designing of products,” chimed in J Blessing, C.E.O, Keep Pace Africa Limited.
“This partnership with Sauti Sol is a dovetail as we share the same value and passion for delivering meaningful experiences. Therefore, we know that our fans and consumers will enjoy the PaceSol experience.”
Below are the earpods specifications: